Thursday, August 25, 2011

Fatigues To Fabulous


THE FASHION INDUSTRY JOINS FORCES TO SUPPORT OUR WOMEN VETERANS WITH THE FATIGUES TO FABULOUS™ CAMPAIGN

- Give an Hour and the Society For Women's Health Research Unite to Support 1.8 Million Women Armed Forces Veterans via a Commemorative Watch by DKNYC to be Sold Exclusively at HSN-
-Fashion Event to be Held during Mercedes Benz Fashion Week Featuring Distinguished Women Veterans, Top Designers and Celebrity Friends-

 
DKNYC has designed the exclusive watch, featuring traditional military "dog tag" imagery with a stylish feminine twist.      

The watch will be available in multiple color-ways (red, white blue, beige camouflage and brown camouflage) for $ 59.95 exclusively through   HSN.com starting August 19th and on HSN September 8, 9 and 11.

Give an Hour will receive a portion of the proceeds for each watch sold.

The inaugural F2F fashion event will be held at Mercedes-Benz Fashion Week (MBFW) in Lincoln Center's Courtyard on Thursday, September 8, 2011, at 12:30 pm ET. This is a tremendous opportunity to leverage the power of fashion week with its glamour and media attention to shine a spotlight on the unique issues affecting these deserving women.

The event will feature six women veterans, including Give an Hour's own Jennifer Crane, dressed by top American designers including Calvin Klein and Donna Karan. The event will honor their service to our country and recognize the challenges they face as they come home. These veterans will share their stories - so that our country will better understand their experiences and their needs. The event will end with a moving rendition of "Amazing Grace" by Anne Marie Faison, a U.S. Army veteran who served for 20+ years and retired in 2009 as a wounded warrior.  


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